Tuesday, 29 March 2016

How Can Digital Marketing Company Help Your Business?



Digital marketing is a must for the success of any business in today’s times. Not only potential customers but your competitors are also regularly online and if you want to keep up and move ahead you need the help of digital marketing. Online media is a different world in itself and there is a lot of crowd here which can be intimidating for a small business. But digital marketing is for all and it matter more that you do it right than not entering the online market. Here are some points on how taking the right approach on digital marketing:

1. Set a goal: What you exactly want to of digital marketing is important to recognize beforehand you start the process. You can keep certain goals with the help your digital marketing agency. Do you want your business to be recognized, you want more customers or want to get ahead in the race? You want all but remember you need start from a single point.

2. Marketing funnel: If you want your business to succeed then you need to have in place an efficient marketing funnel. The term marketing funnel can be defined as a map out of the journey of a customer from the time s/he was a stranger to your business till they are a lead, after you map out this process then you can put in place some strategies which will encourage your customers to follow that map. Marketing funnel can be thought of in parts like: Action, desire, interest and awareness from down to top. Looking for a digital marketing agency in Mumbai? Simply contact us.

3. Building call-to- action:  Call to action is more important that you might think. It can be described as any text, image, sound or visual o r both that tells the visitors of your website to log in, subscribe, follow you or get involved in other ways. It is equivalent to when business owners used to ask email-ids from customer so they could send anything new happening, call-to action basically helps you get in touch with your visitors and keep promoting your business. Discuss with your digital marketing agency to know better.

4. Building lead magnet: Lead magnet is something you offer your visitors to interest them so that they will come back, spend more time or buy from you. Using offers like of sale, new launch, limited edition, exclusive copy etc effectively can have good impacts on your sale.

5. Driving traffic: The cycle goes like this: for there to be people you can lead through your marketing funnel there needs to be website traffic.  First people need to visit your website and then only you can plan ahead. To have that done you need SEO services which digital marketing agency provides. And not just SEO your website needs to be compatible with the mobile phone, i-pads, different browsers , computers and other technologies so you people can connect to you anyhow they please. Having a social media page and posting interesting content that leads your website is another great way to increase your website traffic

Monday, 14 March 2016

Popping up digital for WOW Popcorn

As a digital media agency, we work with a variety of brands across many industries – banking, fashion, retail, e-commerce. Every industry and every brand comes with its fair share of challenges. But ask any social media manager and she is likely to say that food brands are the most exciting to work on. The mouthwatering images, the customer connect, the exciting contests and the engaging feedback provide limitless excitement.

It is said almost one third of all social media conversations are around food and managing a food brand’s social media is always an adrenaline rush. Like the time we worked on launching Paradise Biryani in Bengalooru. We got a hundred reviews on Zomato over the first weekend. They were good, bad, or ugly but all were by foodies who were very passionate about their food. Their passion provides an instant gratification to you and you get a dipstick of what would work for the brand. And as a digital agency, you look forward to creating an effective communication strategy that works for increasing loyalty and ensuring continuous excitement.

WOW Popcorn is the latest food brand that has entrusted us with their digital marketing. This includes Facebook, Twitter, Instagram and Zomato. And what better way to start the activities than getting their mouthwatering flavors delivered in huge tubs to our office. From Thai Chilli to Classic Sour Cream & Onion to Mumbai Masala to Cocoamello, every pop that we munched was pure, irresistible happiness.

WOW Popcorn is a one-of-its-kind popcorn outlet chain, that promises the finest quality of corn kernels sourced from only the best plantations around the world. WOW Popcorn came into existence in Mumbai in 2013 and now has 4 outlets across the city.

We at Futuready Media understand that the brand’s digital presence has to reflect a sense of ‘WOW’ that its customers expect. The content and the engagement activities will convey the brand’s youthful and dynamic personality. Turning young consumers into digital brand ambassadors is what we are looking to achieve as a marketing agency.

Tuesday, 8 March 2016

Digital Media Agency – Why Required for Your Business?



Managing an online business needs you to have the most possible understating in regards to developing your products and services. You will also require to be combined with the highest quality expertise for providing particular types of services. On the other side being an impressive businessman and supervisor does not always assist you to suit your needs at marketing. Even if you planning to work with your personal marketing requirement, it is not possible to make it happen for various purposes. 

The reason why would you allow your company endures if can usually depend on a digital media agency right from the beginning?.The following will explain to you what benefits you will get from selecting an excellent digital marketing agency.
Productive Time Utilization:
Marketing is considered both technique and skill. So if you don’t reliable capabilities of passion for this, you should not expect that your creation will be the best within your industry.
Competitive Edge:
Your marketing technique could be a competitive edge in itself. A simple example for this could be the boost of sales of automobile models that are featured in the movie "Transformers", simply because those are displayed within the movie scenes. This is just one example you can find, there are many others that you can consider boosting your marketing sales.