As a digital media agency, we work with a variety of brands across many industries – banking, fashion, retail, e-commerce. Every industry and every brand comes with its fair share of challenges. But ask any social media manager and she is likely to say that food brands are the most exciting to work on. The mouthwatering images, the customer connect, the exciting contests and the engaging feedback provide limitless excitement.
It is said almost one third of all social media conversations are around food and managing a food brand’s social media is always an adrenaline rush. Like the time we worked on launching Paradise Biryani in Bengalooru. We got a hundred reviews on Zomato over the first weekend. They were good, bad, or ugly but all were by foodies who were very passionate about their food. Their passion provides an instant gratification to you and you get a dipstick of what would work for the brand. And as a digital agency, you look forward to creating an effective communication strategy that works for increasing loyalty and ensuring continuous excitement.
WOW Popcorn is the latest food brand that has entrusted us with their digital marketing. This includes Facebook, Twitter, Instagram and Zomato. And what better way to start the activities than getting their mouthwatering flavors delivered in huge tubs to our office. From Thai Chilli to Classic Sour Cream & Onion to Mumbai Masala to Cocoamello, every pop that we munched was pure, irresistible happiness.
WOW Popcorn is a one-of-its-kind popcorn outlet chain, that promises the finest quality of corn kernels sourced from only the best plantations around the world. WOW Popcorn came into existence in Mumbai in 2013 and now has 4 outlets across the city.
We at Futuready Media understand that the brand’s digital presence has to reflect a sense of ‘WOW’ that its customers expect. The content and the engagement activities will convey the brand’s youthful and dynamic personality. Turning young consumers into digital brand ambassadors is what we are looking to achieve as a marketing agency.
It is said almost one third of all social media conversations are around food and managing a food brand’s social media is always an adrenaline rush. Like the time we worked on launching Paradise Biryani in Bengalooru. We got a hundred reviews on Zomato over the first weekend. They were good, bad, or ugly but all were by foodies who were very passionate about their food. Their passion provides an instant gratification to you and you get a dipstick of what would work for the brand. And as a digital agency, you look forward to creating an effective communication strategy that works for increasing loyalty and ensuring continuous excitement.
WOW Popcorn is the latest food brand that has entrusted us with their digital marketing. This includes Facebook, Twitter, Instagram and Zomato. And what better way to start the activities than getting their mouthwatering flavors delivered in huge tubs to our office. From Thai Chilli to Classic Sour Cream & Onion to Mumbai Masala to Cocoamello, every pop that we munched was pure, irresistible happiness.
WOW Popcorn is a one-of-its-kind popcorn outlet chain, that promises the finest quality of corn kernels sourced from only the best plantations around the world. WOW Popcorn came into existence in Mumbai in 2013 and now has 4 outlets across the city.
We at Futuready Media understand that the brand’s digital presence has to reflect a sense of ‘WOW’ that its customers expect. The content and the engagement activities will convey the brand’s youthful and dynamic personality. Turning young consumers into digital brand ambassadors is what we are looking to achieve as a marketing agency.
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