SEO: SEO is an
acronym for “search engine optimization” or “search engine optimizer.” It is
the process of optimizing your website to make it search engine friendly by
incorporating strategies and tactics to increase the number of visitors on any
given website. A successful SEO will help increase your website’s ranking in
the search results which in turn increases the number of visitors on your
website. It is one of the most important decisions to hire an SEO as it can improve
your website and at the same time do considerable amount of damage to your
website’s reputation.
SEO Services: It
is important to analyze the calculative risk that one takes when hiring an SEO.
Here is the list of services that an individual SEO or an SEO agency promises.
·
Review of your site content or structure
·
Technical advice on website development: for
example, hosting, redirects, error pages, use of JavaScript
·
Content development
·
Management of online business development
campaigns
·
Keyword research
·
SEO training
·
Expertise in specific markets and geographies.
Google search:
Google search engine page includes organic search results as
well as paid advertisement which is denoted by ‘Ads’ or ‘Sponsored’. Paid
advertisements will have no effect on your search rankings what so ever. Google
does not accept money to rank the sites in search results or to make them
appear in the organic search results. There are plenty of resources available over
the internet that will provide you with quite a lot of information about
optimizing your website for organic searches. We recommend referring to search
console, Webmaster
Central blog and discussion forum to understand what goes into optimizing a
website for Google search.
The best thing to do here would be to become a student and
get familiarized with the fundamentals of how search engine works. Try to
understand how Google crawls and acquires information from the web. If you are considering
hiring an SEO, the right time would be when your website is getting redesigned.
As there is plenty of scope to implement design that would make it search
engine friendly. But none the less an SEO can help improve the ranking of the existing
site as well.
Here are some of the important questions that can be asked to
an SEO Company before hiring.
1.
Can you help me with your previous work?
2.
Any success stories that you can share?
3.
What kind of results do you expect to achieve? Also
what will be the timeframe?
4.
How do you measure your success?
5.
How many years of experience do you have in my
industry?
6.
Which are the most important SEO techniques?
7.
How long have you been in the business?
8.
How can I get in touch with you to understand
the progress?
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